Google has kept us marketers busy with a ton of changes to the way they categorize and index. With the enormous Panda and Penguin updates, and a full-on attack on low-quality EMDs, (which stands for Exact Match Domains, or having a bunch of domains pointing to the same site, expecting to get strong rankings on each one), the search giant is definitely keeping us on our toes. But no matter how much they’ve changed, one thing has remained clear – the time is here to stop trying to cheat the search engines and to start getting ranked the right way.

Google has kept us marketers busy with a ton of changes to the way they categorize and index. With the enormous Panda and Penguin updates, and a full-on attack on low-quality EMDs, (which stands for Exact Match Domains, or having a bunch of domains pointing to the same site, expecting to get strong rankings on each one), the search giant is definitely keeping us on our toes. But no matter how much they’ve changed, one thing has remained clear – the time is here to stop trying to cheat the search engines and to start getting ranked the right way.

Google has kept us marketers busy with a ton of changes to the way they categorize and index. With the enormous Panda and Penguin updates, and a full-on attack on low-quality EMDs, (which stands for Exact Match Domains, or having a bunch of domains pointing to the same site, expecting to get strong rankings on each one), the search giant is definitely keeping us on our toes. But no matter how much they’ve changed, one thing has remained clear – the time is here to stop trying to cheat the search engines and to start getting ranked the right way.