One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert. That said, day parting is one of the most commonly misconstrued analyses as it’s very easy to manipulate and misread the results when segmenting data into very small buckets such as hour of week
07 Jan.2013
17 Nov.2012
