By Dennis Evseev Search Engine Optimization isn’t a very forgiving field for stubborn luddites–although you could claim the same for any other tech related occupation. Its primary difference as well as what retains the field’s relevance hinges on its ability to accurately anticipate cultural trends that can either be broad or isolated to the particular subject which its proponents routinely assess which is not unlike how a search engine’s algorithms routinely evolve on a regular basis. SEO also values flexibility in those who practice it daily, and those who are proficient in multitasking would be well suited in this particular line of work.
Do Industrious Research Do joint research with your development team is the backbone of your campaigns. Talk to them, listen to them – know all their troubles and figure out what makes them tick. If you use ScreamingFrog for example, ask your developers the best way to correct the issues instead of assuming you know best.