While Wikipedia is certainly the most prominent project of the Wikimedia Foundation, it is not the only one. Twelve different project websites are maintained currently, from Wikimedia Commons, the creative commons media library to Wikiquote, a quotation database and Wikisource, a collection of free and open texts.
When you take a look at your analytics, where is most of your traffic coming from? For many blogs, as much as 50% of traffic can come from search engines. With IFB, 44% of our traffic comes from Google organic search, and 4% comes from Twitter. A majority of fashion bloggers (myself included) tend to focus on social media to build traffic.