14 Mar

SSL why you NEED it and why we offer it FREE with our plans

Hey everybody! Today I’m going to explain what a SSL is and why you must have one. So for starters lets jump in and find out exactly what a SSL is.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

While on this web page look at your address bar and you’ll see a padlock and HTTPS:// (the added “S” means you’re secure) while some websites don’t use SSL which can be dangerous and is never recommended with best practices. Without a secure web site using HTTPS SSL the data transmitted from the web server and back from your users can be stolen from hackers. That means credit card information and more.

Is SSL good for SEO?
Yes. While the primary purpose of SSL is securing information between the visitor and your website, there are benefits for SEO as well. According to Google Webmaster Trends Analysts Zineb Ait Bahajji, SSL is now part of Google’s search ranking algorithm: Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.” In addition, Google has publicly stated that two websites which are otherwise equal in search results, if one has SSL enabled it may receive a slightly rank boost to outweigh the other. As a result, there is a clear SEO benefit to enabling-SSL on your website, and across all your content.

Here at Hosting The Universe we give FREE SSL to every account we host! Security and performance means everything to us!